Pest ControlMarketing
Pest control lives on two numbers most agencies never ask about: route density and retention. A customer twelve minutes off your route can cost more in drive time than the treatment earns. And a plan that cancels at month four never pays back what it cost to get.
On top of that, demand swings hard. Termite swarms, mosquito season, rodents moving indoors in the fall. Each one spikes a different search, and whoever already ranks takes the calls.
No two pest control companies are shaped the same way, either. A two-truck operation working one side of a county has a different problem than a company running eight routes across a metro with commercial accounts on the books. One needs reviews and density in a handful of ZIPs. The other needs a campaign structure that stops cannibalizing itself. We start with your route map and your retention numbers, then build around them.
We build for both sides of this. Targeting that respects where your trucks already go, campaigns timed to the pest calendar instead of the marketing calendar, and automation that keeps customers from quietly cancelling.
The ProblemsWe Fix
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OurProcess
Inspection companies served
In measurable results generated
Average ROI for SEO clients after 6 months
Pricing
RelatedReading
RelatedReading
Quickquestions.
How do I get more recurring contracts instead of one-time jobs?
It is a targeting and follow-up problem, not a volume problem. We aim at searches that signal ongoing need, then run automated follow-up that moves one-time customers onto plans.
Can you target specific neighborhoods so my routes stay tight?
Yes, and it is one of the biggest levers in this industry. We build campaigns and pages around the ZIPs where you already run.
When should I start marketing for termite or mosquito season?
Six to eight weeks before the spike. SEO needs time to rank and ads need a tuning window. Waiting for the first swarm call means paying peak prices.
How do you help with cancellations?
Retention marketing between visits. Reminders, seasonal education, and plan value follow-up. Most churn happens because the customer forgets what they are paying for when nothing goes wrong.
Do I have to run discount offers to compete?
No, and heavy discounting usually backfires. Deal-led customers cancel more and refer less.
How long before this starts working?
Paid ads produce calls in the first week, with 30 to 60 days of tuning before cost per lead settles. Local SEO shows early movement in one to three months and real gains in three to six. Retention automation tends to show up fastest, because it is fixing follow-up that should already be happening.
We do residential and commercial. Should those be marketed separately?
Yes. A homeowner searching for an exterminator and a property manager sourcing a multi-site contract have nothing in common in how they search or what they need to see. One campaign for both usually underserves the commercial side, which is the higher-value one.